There is more to monetize inside every story.

Monetization, inside the story

There is more to monetize inside every story.

Turn story intelligence into new opportunities across contextual advertising, interactive experiences and retail media.

Request a demo ↗
MONETIZATION, INSIDE THE STORYThere is moreto monetizeinside everystory.Turn story intelligence into new opportunitiesacross contextual advertising, interactiveexperiences and retail media.Request a demoContextual AdvertisingStory relevance → ad decisionsInteractiveInterest → discoveryRetail MediaStory-driven intent → commerce
Imagen limpia de la escenaImagen con detecciones de apariciones
Street contextContextual advertising
Manhattan hotelRetail media / commerce
Leather shoulder bagInteractive / discovery
Wool coatInteractive / discovery
Empire State BuildingContextual / travel
↔
Clean story frame
Detections + opportunities

The knowledge exists. The connection is missing.

Every team knows something valuable.

Production, marketing and distribution each hold part of the story. Bringing it together can still mean lists, emails and manual handovers.

Production notes
Scene 024 / City arrival. A leather shoulder bag, a Manhattan hotel, a dark wool coat.
Brand conversation
A relationship from production. Potential for the next release. Details in another email.
Rights and evidence
Clearance knowledge held separately from commercial decisions.
THE KNOWLEDGE EXISTS. THE CONNECTION IS MISSING.Every team knowssomething valuable.Production, marketing and distributioneach hold part of the story.Bringing it together can still meanlists, emails and manual handovers.PRODUCTION NOTESSCENE 024 / CITY ARRIVALBag: leather shoulder bagLocation: Manhattan hotelWardrobe: dark wool coatBRAND CONVERSATIONRE: Summer campaignA relationship from production.Potential for the next release?Details in another email.RIGHTS & DISTRIBUTIONTERRITORY / WINDOW / USELocation release: evidence heldMusic: review requiredCommercial use: confirm scopeWhat if that knowledge travelled with the content?

From a story to connected knowledge

The story is the source. Intelligence is the connection.

Characters, actions, locations, objects and appearances, brand relationships, rights and evidence.

The story and its elements

↓

Content Intelligence
Connected, reusable knowledge

↓
  • Contextual Advertising
  • Interactive
  • Retail Media / Commerce
FROM A STORY TO CONNECTED KNOWLEDGEThe story is the source.Intelligence is the connection.ActionsTHE STORYCharactersActionsLocationsObjects & appearancesBrand relationshipsRights & evidenceContentIntelligenceCONNECTED, REUSABLE KNOWLEDGEContextual AdvertisingRecommend suitable ad pairingsInteractiveTurn interest into discovery & actionRetail MediaConnect intent with commerce

Contextual Advertising

Better ad decisions begin with the story.

Standard context / IAB ecosystem: content category, genre, language, rating, keywords, publisher and network.

Story + eligible ad inventory

An arrival at a Manhattan hotel: travel, relationships, recurring objects.

Story A + Campaign X
Travel / shared experiences — RIMA 86
Story A + Campaign Y
Photography / discovery — RIMA 63
Story A + Campaign Z
Home / everyday living — RIMA 28

Recommended candidate: X

RIMA is an internal suitability value for each story–inventory pairing, used for recommendations. Not a project score. Illustrative values.

CONTEXTUAL ADVERTISINGBetter ad decisions begin with the story.STANDARD CONTEXT / IAB ECOSYSTEMContent category / Genre / Language / Rating / Keywords / Publisher & networkSTORY A / NARRATIVE CONTEXTAn arrival. A Manhattan hotel.Travel, relationships, recurring objects.+ELIGIBLE AD INVENTORYCampaign XTravel / shared experiencesCampaign YPhotography / discoveryCampaign ZHome / everyday livingPER-COMPARISON SUITABILITYRIMAStory A + Campaign X86Story A + Campaign Y63Story A + Campaign Z28Recommended candidate: XSTORY + INVENTORYCOMPARISONRIMARECOMMENDATIONInternal value for each story–inventory pairing.Not a project score. Illustrative values.

Interactive

The story creates interest. Let curiosity go somewhere.

Discover the place. Save the object. Explore a connection within the experience.

A woman carrying a leather shoulder bag outside a Manhattan hotel

MAISON VELIN — The City Tote

Supple leather. Sculpted silhouette. An everyday shoulder carry.

Fictional brand and demonstration. Wishlist selections last for this page visit.

INTERACTIVEThe storycreates interest.Let curiositygo somewhere.Discover the place. Save the object.Explore a connection within the experience.STORY CREATES INTERESTDISCOVERY / ACTION MAISON VELINThe City ToteSupple leather. Sculpted silhouette.A generous everyday shoulder bag.CONCEPT BRAND / ILLUSTRATIVE PRODUCTSave to wishlistGo to webSee campaign

Retail Media / Commerce Infrastructure

Stories create intent. Commerce can act on it.

A leather bag. A city arrival. A reason to explore.

  1. Story: the moment of interest.
  2. Intent: curiosity about the product and its context.
  3. Commercial signal: leather goods, product interest, travel context and a discovery action. Brand relationship where known.
  4. Destinations: brand, retailer and commerce.
RETAIL MEDIA / COMMERCE INFRASTRUCTUREStories create intent.Commerce can act on it.STORY / THE MOMENT OF INTERESTINTENTA leather bag.A city arrival.A reason to explore.COMMERCIAL SIGNALLeather goods / product interestTravel context / discovery actionBrand relationship, where knownBrandsUnderstand story-driven interestRetailersConnect intent with relevanceCommerceEnable the next discovery

Clearance / Built into the lifecycle

Clearance should not die in a report.

Clearance is a structural requirement for distribution. Its evidence and scope can also inform future commercial decisions.

Location release
Cleared
Bag brand
Review required
Music use
Restricted
Release document
Evidence available

Example scope: Spain / SVOD / current window.

  1. Identify
  2. Clear
  3. Distribute
  4. Monetize
CLEARANCE / BUILT INTO THE LIFECYCLEClearance should notdie in a report.Clearance is a structural requirementfor distribution. Its evidence and scopecan also inform future commercial decisions.Location / ClearedLeather bag / Review requiredTHE KNOWLEDGE CONTINUESLocation releaseClearedBag brandReview requiredMusic useRestrictedRelease documentEvidence availableEXAMPLE SCOPE: SPAIN / SVOD / CURRENT WINDOWIDENTIFYCLEARDISTRIBUTEMONETIZE

Guided Decisions

Make the next move with context.

Signals → commercial context → guided decision.

Story
City arrival / travel
Brand relationship
Existing production connection
Clearance
Location use cleared in scope
Territory
Spain / current window
Availability
Eligible travel campaign

Recommended next step

Explore the travel campaign opportunity. Review the pairing, evidence and activation conditions before proceeding.

Context informs the recommendation. Your team makes the decision.

GUIDED DECISIONSMake the next move with context.SIGNALSCOMMERCIAL CONTEXTGUIDED DECISIONStoryCity arrival / travelBrand relationshipExisting production connectionClearanceLocation use cleared in scopeTerritorySpain / current windowAvailabilityEligible travel campaignA travel campaign with narrative relevance,available inventory and a defined use scope.RECOMMENDED NEXT STEPExplore thetravel campaignopportunity.Review the pairing, evidence andactivation conditions before proceeding.Review opportunityContext informs the recommendation. Your team makes the decision.

Two sides. One shared intelligence.

Different ambitions. A common story.

Content Intelligence connects both sides.

Content owners & platforms

Reveal commercial opportunities. Build on the value of your catalogue. Keep control of content and decisions.

Brands & agencies

Find narrative relevance. Discover suitable connections. Activate with commercial context.

TWO SIDES. ONE SHARED INTELLIGENCE.Different ambitions. A common story.Content owners& platformsReveal commercial opportunities.Build on the value of your catalogue.Keep control of content and decisions.Brands& agenciesFind narrative relevance.Discover suitable connections.Activate with commercial context.ContentIntelligenceContent valueShared contextBrand relevance

Your existing ecosystem

Your systems. More story intelligence.

IwantIt supplies context and actions. Your platforms deliver the experience.

What your content contributes

Content and production knowledge, rights and clearance evidence, product, brand and creative references from campaign systems.

Content Intelligence
Context / actions / scope

↓

Interactive API → Player / app

Content reference and playback time connect to available elements and actions. Your player displays the experience. Your interface, your viewer relationship.

When the viewer chooses an action → an authorised brand, retailer or campaign destination.

Ads Data API → Ad stack / SSAI

Context and ad-break signals feed your existing workflow. Your ad stack keeps ad decisioning and delivery.

Delivery depends on the integration and permitted use.

INTEGRATION MODEL / YOUR EXISTING ECOSYSTEMYour systems. More story intelligence.IwantIt supplies context and actions. Your platforms deliver the experience.WHAT YOUR CONTENT CONTRIBUTESWHAT IWANTIT CONNECTSWHERE IT COMES TO LIFEContent & production knowledgeElements, moments and relationshipsRights / clearanceEvidence, decisions and permitted scopeCampaign systemsProduct, brand and creative referencesContentIntelligenceCONTEXT / ACTIONS / SCOPEContent reference + playback timeAvailable elements + actionsINTERACTIVE APIPlayer / appDisplays the interactive experienceYour interface. Your viewer relationship.VIEWER CHOOSES AN ACTIONBrand / retailer / campaignOpens the authorised destinationContext + ad-break signalsADS DATA APIAd stack / SSAIKeeps ad decisioning & deliveryUses the story signals in its workflowDelivery depends on the integration and permitted use.

A view inside IwantIt

The intelligence becomes tangible.

Analysis / Content Intelligence, Advertising Context / RIMA, Interactive and Clearance. Views reproduced from the supplied product wireframes; illustrative interface data.

Analysis / Content Intelligence
Advertising Context
Interactive
Clearance
A VIEW INSIDE IWANTITThe intelligence becomes tangible.01 / ANALYSIS · CONTENT INTELLIGENCE02 / ADVERTISING CONTEXT03 / INTERACTIVE04 / CLEARANCERIMAStory + eligible inventoryComparison / suitabilityRecommendationViews reproduced from the supplied product wireframes.RIMA logic is shown in Screen 04; illustrative interface data.

Reuse / The economics of intelligence

Create intelligence once. Put it to work again.

Carry knowledge forward. Reduce repeated discovery. Open the next opportunity.

  1. Pre-production

    Elements, relationships and initial evidence.

  2. Distribution

    Territories, windows and permitted scope.

  3. Monetization

    Advertising, interaction and commercial intent.

  4. New opportunities

    Campaigns, markets and release windows.

REUSE / THE ECONOMICS OF INTELLIGENCECreate intelligence once.Put it to work again.Carry knowledge forward. Reduce repeated discovery. Open the next opportunity.01Pre-productionElements, relationshipsand initial evidence02DistributionTerritories, windowsand permitted scope03MonetizationAdvertising, interactionand commercial intent04New opportunitiesCampaigns, marketsand release windows

More value, throughout the life of the story

The story was always the asset. Now the intelligence can be too.

Let’s explore what is already inside your content.

Request a demo ↗
MORE VALUE, THROUGHOUT THE LIFE OF THE STORYThe story wasalways the asset.Now the intelligencecan be too.Let’s explore what is already inside your content.Request a demoINFO@I-WANT-IT.ESCONTEXTUAL ADVERTISING / INTERACTIVE / RETAIL MEDIA
Wireframe original de IwantIt ampliadoIN THE STORY / 01

The City Tote

MAISON VELIN — supple leather, a sculpted silhouette and a generous everyday shoulder carry.

Illustrative discovery experience. Product and brand details can be connected when available.

MAISON VELIN / CONCEPT CAMPAIGN

Made for the city.

The City Tote. From the first appointment to the last light.

Fictional brand and campaign created for this interaction preview.